International Law

Fax marketing industry standard

By David Jacobson

The Australian Communications and Media Authority is developing a national standard for the fax marketing industry and has released a second discussion paper with a draft standard.

It is expected the standard will be determined in early 2011.

The standard will:

• restrict the hours and/or days during which marketing faxes may be sent, or attempted to be sent, to an Australian number
• require that a marketing fax sent to an Australian number must contain specified information about the person who authorised the sending of the fax
• restrict the total number of marketing faxes sent, or attempted to be sent, by the relevant participant during a particular period to a particular Australian number
• require that, if a marketing fax sent to an Australian number is authorised by a particular person (the authorising person), the fax must contain information about how the recipient of the fax may send a message to the effect that the recipient does not want to receive any marketing faxes authorised by the authorising person.

Interested parties are invited to comment.

Full post as published by Australian Regulatory Compliance Review on October 28, 2010 (boomark / email).