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Media & Entertainment Law

: Sports Biz

The NBA, ESPN, Marvel and You

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You didn't think the NBA was going to let the NHL have the entire comics stand to itself did you?  Of course not.  The NBA, in conjunction with broadcast and digital partner ESPN and its corporate parent Disney, which now owns Marvel, has brought to the basketball and comics fans in all of us the Marvel inspired variant covers for each NBA team for its NBA preview edition of ESPN The Magazine.  Check it out here.


It's not exactly the same thing as creating superheroes for each city and building cartoons and comics around them as Marvel will be doing for the NHL, but, hey, everybody has to start somewhere.

Full post as published by Sports Biz on October 21, 2010 (boomark / email).

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