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Recommended Reading: Anthony Fletcher, "The Product with the Parody Trademark: What's Wrong with CHEWY VUITON?"

Trademark authority Anthony L. Fletcher provides an entertaining and informative journey through the law of trademark parody over the past 50 years, concluding with his own proposed "Statement of the Law," in his article, "The Product with the Parody Trademark: What's Wrong with CHEWY VUITON?", 100 Trademark Reporter 1091 (September-October 2010). Or, in his own words: "The intent of this article is to explore how the law got from there to here [From WHERE THERE'S LIFE ... THERE'S BUGS to CHEWY VUITON], to identify and point out some possible missteps, and forgotten right steps, along the way, and, ultimately, to propose a paradigm for analysis of parody trademarks."Mr. Fletcher observes that the courts employ a "structured analytical framework" for many common trademark issues: lists of likelihood of confusion factors and secondary meaning factors, etc...continue to full post

Full post as published by The TTABlog on October 21, 2010 (boomark / email).