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If You Had to Start Over…

I had a reader ask me yesterday what I would do if I lost everything. If I had to start over completely, how would I rebuild my business today? I think it’s a great question, but I wonder if my answer disappointed him. Basically I said I’d do the exact same thing I’m doing today

How would YOU rebuild if you had to? If your list and your traffic went into the toilet tomorrow, where would you be? How long would it take you get back on track?

It’s true that I have a (somewhat) established business, and it’s definitely true that today’s economy is different than when I started. But just because I have a solid base doesn’t mean my approach has changed. Here’s the thing; my approach to building a business (both online and offline) is pretty much recession-proof. And I don’t say that lightly…it’s just a fact; my business is growing despite the “recession”.

I suspect that many people believe today’s economic climate somehow means it’s going to be inherently “tougher” to make a great living. I don’t agree. Either what you’re doing works, or it doesn’t. There are trillions of dollars being spent across the world. More than enough for every human on the planet.

Running a business has a ton of benefits, but being a piece of cake isn’t one of them. If you want automated, easy income, get a job. All you have to do is show up, do your work and BAM, you get a check every other week. Just like that. It’s automatic.

Running a business is different. You have to actually MAKE stuff happen. My hope is that my mention of “recession proof” business building tactics is interesting to you. Here’s how you do it…

The Power of 100

There’s power in numbers. It’s true. But does this make you think you need a BIG email list to be successful in online marketing? Nope. You don’t. Do you think you need a LOT of traffic to your site to earn a great income? Nope. Wrong again. You don’t need huge numbers, you need quality numbers. Example: my most profitable site gets fewer than 3,000 visitors monthly.

 

I have several email lists. All added together, I have about 12k people signed up for various lists. I rarely mention specific numbers in my writing, because numbers are so subjective. Some of you will read this and think “Wow, you got it made man. 12K is huge.” Others will think “That’s chump. I have a way bigger list than that. What could I possibly learn from this loser?” My point is this: I could delete my whole list today, and I’d be pimpin the very next day, because you can make a great living NO MATTER the size of your list…if you use the Power of 100.

The Power of 100 is the exact reason I told my reader that I would be doing the same thing if I lost everything and had to start over. Why change something that works?

What if I told you that following one simple rule could take your business to any level you desire, no matter the size of your list, no matter how much traffic you get? That’s what the Power of 100 is all about. What is the Power of 100? It’s the rule I follow daily. 100 contacts daily.

• Follow up calls
• Personal meetings
• Personal email messages
• Handwritten notes, etc.

Any point of PERSONAL, one-on-one contact. Blasting your email list doesn’t count, because it’s bulk. Personal engagement is the base of all business transactions. Yes, the economy has changed. So what? You think people aren’t buying stuff? No way. People are buying tons of stuff, and there is as much demand as ever for QUALITY stuff. But if you neglect engaging your people on a personal level…you’re going to struggle. That’s what the Power of 100 is all about. It keeps you personal. It keeps you engaged. It keeps you working on what actually matters.

You have to be good!

Clearly, you can’t be out there selling crap. You have to have good offers. I know nearly everyone reading this post is in the “good offers” boat. Blog for Profit has a rocking readership of people doing it for the right reasons. I mention this because I always want to be clear. The Power of 100 ain’t magic, but it does work.

 

If you have good offers, and you follow the Power of 100 daily, you’ll be amazed how much business you can get going. If you have a big list and other assets in place, all the better. Bonus. But don’t neglect the personal engagement element of your business. Isn’t that what “social” media is supposed to be about anyway?

How to implement The Power of 100

I’ve been talking about this tactic for years, and every time I mention it people say stuff like “Dude, there’s no way I have time for that.” Really? You don’t have nearly as much business as you want, but you don’t have time to talk to people? I’m not sure I follow.

 

Let’s distinguish between “important tasks” and “urgent tasks”. Do you know the difference? As business owners, we easily get caught up in doing work that’s urgent. Urgent stuff needs to be done NOW. Urgent stuff is not necessarily important though. Important stuff is what actually builds your business, brings in leads and revenue. If you want to get to where you’re growing as quickly as possible, you need to focus on important stuff, not urgent stuff.

The Power of 100 is important, but it’s not urgent. There will never be a slap on the wrist for not doing it. God knows I’ve failed to get it done a number of times, but I swear to you…by following this rule daily, your business will grow so much quicker.

100 contacts a day? Really? Yes, really. I didn’t even invent the principle. I stole it from the people who mentored me when I got my start. Savvy marketer as I am, I just branded it It takes work and some planning. Some days it’s tough, but if you take the Power of 100 seriously, it basically forces you to be successful. Talking to your people matters. Not only is it impressive, but it gets orders. Nothing…get this because I mean this literally…NOTHING replaces personal engagement. Do it for three months and get back to me. I dare you.

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Published by: Grant Griffiths

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Full post as published by Blawg for Profit on October 20, 2010 (boomark / email).