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Are we more we growing more similar across national boundaries than within our own?

By pharrell

Liberals in America's great coastal cities have felt a certain disquietude in recent years that, just perhaps, they have more in common with the liberal elites of London, Madrid, Bombay and Buenos Aries than they do with the hoi polloi of middle America--or even the contractors, widget makers, and service industry denizans who make limousine liberalism such a comfortable ideology. (Of course, other the hoi polloi may have much the same reaction to the coastal liberals).

Now we learn that mass consumer companies have concluded that the liberals are on to something: "global tribes" are forming with tastes that cross national lines. The Wall Street Journal, in an article about this development, quotes a P&G brand manager who said that although "historically we used to be focused on discovering the common hopes and dreams within a country...now we're seeing that the real commonalities are in generations across geographical borders."

Full post as published by Harrell Blog on December 10, 2007 (boomark / email).