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Do law firms need to measure ROI on social media?

By Kevin

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Companies are having trouble measuring the ROI of social media. As a result, they're holding back from investing further in social media. This per eMarketer citing a recent Econsultancy survey. Social media gets a lot of discussion and even a lot of participation from marketers, but in most cases budgets remain low. One reason for the reluctance to invest more is the old problem of ROI. While some marketers have created successful social media campaigns that they feel they can measure and determine a benefit from, many have still not solved the social success equation. The problem is not getting a return on your investment from social media. Using social media correctly, you can't help but earn significant returns. The problem is companies, law firms included, getting all caught up in measuring the ROI on social media...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 11, 2010 (boomark / email).

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