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Target Your Blog Post – Don’t Keyword Pack Them

I am never not amazed at how many times I see this question.

What is the percentage of keywords I should put in my blog post?

Serious, really, are you kidding me?

Too many bloggers are way to worried about writing to game Google.  Or writing for only SEO. Simply put, that is the wrong way around things.  Now I know some of the SEO gurus are going to hammer me for this.  And that is OK. Just make sure when you do you pack your comment with links and keywords.  I want your SEO juice.

However, if you are writing for just SEO, your content is sure to be uninteresting – as nearly all ad copy is.

Look at what Google’s own Webmaster Help pages say, “write for people, not search engines.”  I like to look at it just a bit differently.  I tell bloggers to write for the human search engines, not just for Google.

Why the Human Search Engines

Simple!  You can’t build a relationship with Google.  Google is not going to subscribe to your blog. Google is not going to come to trust you as a place to go for information.  Google is not going to come to trust you as a source of answers and solutions.  And I am pretty sure Google is not going to buy your products or services either.

The Human Search Engines are going to do all of that. But you first have to get past the idea of writing only for SEO and the search engines.

Tools to help you write your post the right way

While this post was not intended to be a way to sell you a product. I do want to give you a little push to a tool I feel follows the same way of thinking I have about SEO.

The tool I recommend to everyone I talk to about SEO is ScribeSEO.  Here is why I love Scribe and I took this right off their home page.

1. Keywords – Scribe shows you the language searchers use before you begin to write.  Once your content is created, Scribe reveals other profitable keywords.  (Notice Scribe talks about searchers and not search engines).
2. Content – Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices.  (Notice how Scribe focuses on your reader-focused content and not on writing for search engines).
3. Links – Scribe helps you build back links, crosslink the content within your own site, and identify influential social media users who want to share your stuff. (Again Scribe focuses on people and not search engines).

If you are not using ScribeSEO, I would encourage you to go to their site and check them out.

The other tool I recommend is Michael Martine’s WordPress SEO Secrets.

Online success depends on being found in search. Blogs are good for this, but not good enough without help.  You can dramatically increase the amount of targeted, ready-to-buy traffic to your blog by implementing the simple tweaks spelled out for you in WordPress SEO Secrets.

If you didn’t already know, Michael worked with us at Headway Themes on all of the great SEO features we have built right into our WordPress Framework.  And I actually keep the ebook part of WordPress SEO Secrets on my computer’s desktop so I can refer to it whenever I have a SEO question or get stuck.

Final Thoughts

One, don’t write for the search engines.  Two, use tools to help you write the right way.  Both ScribeSEO and WordPress SEO Secrets are tools I use myself and that is why I am recommending them to you.

And just to make the FTC happy, those are affiliate links too. Oh, and I happen to be the co-founder of Headway Themes.  So, if you buy from my links, I do make money.

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Published by: Grant Griffiths

Full post as published by Blawg for Profit on October 06, 2010 (boomark / email).