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Intellectual Property Law

: OUT-LAW.com

Opting out of behavioural ads to get easier this year, say US trade bodies

By Pinset Masons

ADVERTISEMENTS
US web users will soon be able to opt out of behavioural advertising operated by members of the main advertising and marketing trade bodies. The groups have agreed to set up a single point at which users can opt out of the tracking behind the ads.

Full post as published by OUT-LAW.com on October 04, 2010 (boomark / email).

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