Legal Research

"Thanksgiving and the Art of Strategic Communication"

This post was written by Jordan Furlong: "Thanksgiving is only a few short weeks away here in Canada. Unlike our American friends, who mark the occasion on the fourth Thursday of November, we celebrate our earlier harvest on the second Monday in October. Either way, that leaves plenty of advance time to remind you of one of Matt Homann's best marketing insights: send your clients Thanksgiving cards rather than Christmas or holiday cards.

Thanksgiving is the perfect opportunity to offer your clients a genuine "Thank you for being our client" greeting from the entire firm. The holiday itself reinforces the message to your clients. A win-win. ... How many Thanksgiving cards did you get last year? That's what I thought. Your clients don't get them either. That's why yours will stand out. It is also why yours will be talked about..."

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Source: Law Firm Web Strategy, 21 September 2010. Copyright © 2007 - 2010 Stem Legal Web Enterprises Inc. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on September 28, 2010 (boomark / email).