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Legal Marketing & PR

: Real Lawyers : Have Blogs

Hubbard One law firm video nothing more than eye candy

By Kevin OKeefe

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That's the word from Joe Campos, a Seattle lawyer, who walked through Hubbard One's booth at the Legal Marketing Association Conference last week. Hubbard One, a law firm website development company for large law firms, was holding a contest asking for ideas and concepts about using video for law firm websites. I agree [with Hubbard One] that web video can be extremely compelling. Sadly, Hubbard?s video advocating the use of video is of such low quality it will probably discourage a lot of prospective clients. For law firms, web video has to be extremely well produced and must deliver something of real value to clients and prospective clients. It can?t just be eye candy. The law firm has to deliver really compelling and useful information and create a reason for website visitors to return, learn and ultimately hire the firm...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 22, 2008 (boomark / email).

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