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Influence in social media is not a numbers game

By Kevin

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Suzanne Vara penned a wonderful post this morning at Social Media Today entitled 'Influence is not a Mathematics Game.' Lawyers and legal marketing professionals chasing numbers and statistics as a measure of their social media success ought to heed Vara's message. Influence is from the relationships that we build within our community. What do the people that know you or are exposed to you on the social media profiles say about you? What stands out about you that makes them even think about you, visit your blog, tweet you on Twitter? What makes people literally stop what they are doing to make YOU their focus?Influence is not a mathematics game, it's about people. Don't care about the numbers of followers, friends, connections, retweets. Care about the people...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 26, 2010 (boomark / email).

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