Legal Research

"Media Relations Tips for Lawyers"

This post was written by Allison Shields:"I have been lucky enough to have begun establishing relationships with the press lately, and it has yielded great results - I've been quoted frequently by one reporter who writes for a legal-related publication, and have been used as a source (and quoted) by a popular local business publication on a couple of occasions. I know that these relationships will continue to bear fruit in the future. (Indeed, since I drafted this post, I've been contacted again and I'll be quoted in a local business publication on Friday and the story is to also include a photo).

I think these opportunities not only give me visibility but add to my 'expert' status both locally and nationally. Whenever I have a press opportunity, I keep in mind the tips I learned from my friend Paramjit Mahli of SCG Legal PR Network who is my partner on the "How to Grow Your Law Practice on a Shoestring Budget" teleseminar (to be reincarnated in 2011). Her media relations segment was extremely helpful.  

As I noted in a recent post, Making the Most of Your Firm Website's "Media" Page, most lawyers are in the dark about how to handle the media or make the most of a media opportunity, so I have asked Paramjit if I could 'borrow' some of her tips (with some of my added comments in brackets):..."

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Source: Legal Ease Blog, 23 September 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on September 23, 2010 (boomark / email).