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How to get good PR for yourself in the blogosphere

By Kevin OKeefe

Getting bloggers to cover you, your law firm, or company is an art. It's not done by sending press releases and cold emails to bloggers. I probably get 30 press releases or announcements a day from organizations looking for me to blog about them. Can't remember the last time such an an email from someone I didn't know caused me to blog about what they sent me. Uber blogger Robert Scoble, recently of Fast Company, offers some sound advice on how to get good PR for yourself in the blogosphere. Read Robert's whole post but here's the highlights. Go where the bloggers are. Create a list of few dozen bloggers and get to know them. If possible, go to events such bloggers are attending. Looking at Upcoming.org's event calendars frequently, you can figure out which events a preponderance of bloggers say they're attending and keep track of them...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 21, 2008 (boomark / email).