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: Health Law Prof Blog

Neuromarketers Score a Win By Using Brain's Response to Magazine Cover Choices

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The magazine New Scientist chose its August cover based on tests of three covers by neuromarketers who study the brain's response to products. Did it work? Apparently, yes. The NY Times reports that Graham Lawton, the deputy editor of the...

Full post as published by Health Law Prof Blog on September 06, 2010 (boomark / email).

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