Law Students

Lawyers Taking Over Second Life

By Law Vibe

Do you have a Second Life?

No I don’t mean a dual personality. Or some sort of alter-ego, like Clark Kent/Superman.

I’m talking about that pseudo-videogame called Second Life. Second Life (SL for short) is a virtual-world on the internet, developed by Linden Research, Inc (a.k.a. Linden Lab) where its users (known as Residents) can interact with each other through their avatars. Its like an uber-advanced social network combined with a metaverse (”universe” where people interact with each other in a cyber space). As a resident you can move around, trade virtual property items and services with other residents.

Well, lawyers have penetrated the cyber world of Second Life. Davis LLP has opened an office in the video game world.

No, I’m not kidding. Attorneys are now roaming the cyber halls of Second Life. Be very afraid.

All kidding aside, the office was opened by the law firm’s Video Game Law & Interactive Entertainment Group. It focuses on technology, video game law, and intellectual property. The attorneys of Davis LLP are shown as avatars in the virtual world. The law firm’s virtual office includes a boardroom (secured and encrypted), a lobby, a recruiting center, and a library with legal information arranged by topic.

Attorneys from Davis LLP currently online as residents include Chris Bennett (avatar name: IPand Teichmann), Dani Lemon (Lemon Darcy), Pablo Guzman (PabloGuzman Little), Sarah Dale-Harris (BarristerSolicitor Underwood), David Spratley (DaveS Blackadder), and Chris Metcalfe (IP Maximus).

“The virtual world of Second Life gives us the opportunity to interact with our current and potential clients in a unique way,” says Dani “Lemon Darcy” Lemon at Davis LLP. “We also aim to generate business leads and attract job candidates for our bricks-and mortar business through Second Life.”

You can visit them on Second Life through their SLurl (location based linking in Second Life).

If you’ve visited them in Second Life, let us know your experience with their office.

Full post as published by Law Vibe on March 20, 2008 (boomark / email).