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Lawyers -- not law firms -- are trusted in use of social media

By Kevin

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Social media in the legal profession is all about trust. By sharing information, insight, and ideas on a blog, via Twitter, in LinkedIn, or Facebook, others begin to trust you. Trust that results in opportunities to learn from one another and, often, in opportunities to do business with one another. Being we're among the least trusted professionals, social media provides a heck of an opportunity for those in the legal profession. The problem is that most law firms are going about the use of social media all wrong. Rather than empowering individual lawyers, as people, to use social media to earn trust, law firms are using social media in an attempt to get people to trust their law firm or corporation. It doesn't work. People trust people...continue to full post

Full post as published by Real Lawyers : Have Blogs on August 26, 2010 (boomark / email).

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