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Intellectual Property Law

: Trademark Blog

Just Another Day in Midtown

By Marty Schwimmer

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There I was minding my own business. Cottonelle had some sort of sidewalk promotion, utilizing its 'Be Kind To Your Behind" tagline, when activists stepped in front of the giant Cotonelle golden retriever puppy-mobile, unfurled a banner, and dropped their pants to reveal underwear emblazoned with variants of the Cottonelle tagline, urging that we be kind to old growth forests.

cottonelle.jpg

Full post as published by Trademark Blog on March 20, 2008 (boomark / email).

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