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: Stephen's Lighthouse

Women Dominant on Social Networks

By admin

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Women Dominant on Social Networks

“According to the latest study conducted by comScore, “social networking sites reach a higher percentage of women than men worldwide. Other key statistics:

? Women spend 30% more time on social networking sites than men
? 75.8% of online women visited a social networking site in May 2010, compared with 69.7% of men
? North American women lead the pack – 90.3% of them visited a social networking site in April 2010, followed by online women in Latin America (83.6%) and Europe (83.4%)
? Social networking sites now capture the greatest share of all women’s total time and attention online (16.3%)
? 45+ female segment is driving the greatest proportion of growth for the social networking category in both visits and time spent

Visit MarketingProfs for an indepth discussion and to view charts and comparisons. (Free registration is required.)”

Hmmmmm….

Women Dominant on Social Networks

Women dominant in librarianship . . .

Women dominant in higher education student enrollment. . .

Anyone seeing a market trend?

Stephen

Full post as published by Stephen's Lighthouse on August 25, 2010 (boomark / email).