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Pro Athletes Against Proposed Michigan ?Right of Publicity? Bill

By pete_gallagher

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A proposed House Bill in Michigan that deals with the rights of an individual to control the commercial use of his or her 'name, likeness or persona,' has drawn fire because of, among other things, an exemption for videogames.

HB5964 (full bill text) was introduced earlier this year on March 18, but has yet to be voted on since being referred to House Judiciary Committee that same month. Violators of the bill would be 'liable for actual damages attributable to the unauthorized use of one or more of the personality's attributes, including profits attributable to the unauthorized use not taken into account in computing actual damages, or $1,000, whichever was greater. '
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Full post as published by GamePolitics.com on August 19, 2010 (boomark / email).

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