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Google's transformation from just search to destination impacts law firms

By Kevin OKeefe

Google's transforming from just search to a destination website in the classic media sense posts Om Malik this morning. Citing first comScore's report at the Search Engine Strategies conference in New York. Of some 1.2 billion search queries on Google during a one-week period in January 2008, universal results were presented about 17 percent of the time, according to research released by James Lamberti, comScore?s SVP, search and media. ?The search result page is beginning to operate as a destination,? observed Lamberti. ?The consumers are a priority. Not the marketers.? Plus, Google sent nearly 400 million search referrals to their own multi-media properties, such as YouTube, over six months. That includes 148 million referrals to YouTube and 173 million to Google Images, the comScore data show...continue to full post

Full post as published by Real Lawyers : Have Blogs on March 19, 2008 (boomark / email).