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: Amazing Firms, Amazing Practices

Bold Move by CMS Cameron McKenna: "pay what you think its worth" option

By Gerry Riskin

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Speaking of bold, CMS Cameron McKenna has a pricing team! (See page 14 of their brochure, The future of fees: your route map to value.)

Punchline: CMS Cameron McKenna has 122 Equity Partners and employs over 1,000 fee earners in 10 offices. They are big enough and influential enough to be a tipping point in their own right. Those other law firms who ignore Alternative Fees and Value Pricing because "they just won't ever take hold" are in grave danger of playing catch up or even missing the boat altogether. You don't need your own pricing team today but what you do need is a team within the partnership to start exploring how your firm will enter this game and when (not if).

Thank you to Gavriel Hollander at The Lawyer for the original story

Full post as published by Amazing Firms, Amazing Practices on August 09, 2010 (boomark / email).

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