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Intellectual Property Law

: The Trade Secrets Vault

Browser targeting for ads generates uproar in Britain

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Scott M. Fulton, III, BetaNews How can an advertising platform best target its readers without knowing something personal about them? Today in the UK, there's a growing public outcry for the details on what, from one coalition's perspective, may be a trade secret.

Full post as published by The Trade Secrets Vault on March 18, 2008 (boomark / email).

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