Legal Research

"A Friday Coaching Session with Cordell: How to Market without Being a Pest"

This post was written by Cordell Parvin: "One question I am frequently asked is how to market without coming across to the potential client as a pest? The question is natural because most lawyers have financial advisors and life insurance salesmen and women hustling their business. Seth Godin has written a great deal about the concept of permission based marketing. He says: "Permission marketing turns strangers into friends and friends into loyal customers." He also says that the challenge is to get customers to "raise their hands-to volunteer to pay attention."

Your clients have less time to choose their lawyers and there are more lawyers from which to choose. So the question is how can you get them to pay attention to you?..."

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Source: Law Consulting Blog, 30 July 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on August 02, 2010 (boomark / email).