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Social media spending continues to accelerate. Will law firms keep up?

By Kevin

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Social media spending by is expected to double in the next year. This per a survey of Fortune 1000 and Forbes 200 marketing executives conducted by Duke University and the American Marketing Association. Highlights from the survey include: Internet marketing spending as a percent of budget is up 12.2%, while traditional advertising is expected to fall 2.5%.Within one year social media spending is expected to be 10% of all marketing expenditures and nearly 18% in five years.The biggest increase in current social media spending is among B2C Services companies (from 2.9% to 6.9%).The largest increase in social media spending in the next year will come among B2B Services companies (from 6.5% to 11%). No question law firms are paying attention to social media today...continue to full post

Full post as published by Real Lawyers : Have Blogs on July 31, 2010 (boomark / email).

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