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Relevance to resonance to significance : Path to success in law firms use of social media

By Kevin

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The majority of legal professionals and law firms see social media has another pipe to push stuff out to people via the Internet. In many cases, it's stuff that people don't want. And worse yet, it's coming at people in a way that ticks them off. As a law firm leader you're not looking to find more ways to upset your clients, prospective clients, and their influencers - bloggers, association leaders, reporters, publishers, and conference coordinators. You're looking to engage these folks and build relationships with them. Yet all too often law firm leaders are deferring to consultants, public relations professionals and marketing people with little understanding of social media who are doing the contrary. Social media is not overly complicated, but it is different than traditional marketing...continue to full post

Full post as published by Real Lawyers : Have Blogs on July 29, 2010 (boomark / email).

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