Legal Research

"A Convenient Truth"

This post was written by John Jantsch: " Last week I wrote a post on a subject I've been fascinated with of late called the Evolution of Commitment. The general idea of the post was to suggest that with all of this free information and free versions of products available it's become more challenging to get someone to commit to your offering. I asked readers to tell me what gets them to pull out their wallet and commit and several themes arose.

One word that came up time and time again was convenience. It does seem that people will spend their last dime to get something that makes life easier, more convenient, and that's something marketers must factor into every aspect of their business. It's not always the best product that wins. Often it's a good product that is easy to find, easy to understand, and easy to acquire that wins.

We often get stuck running our business in a ways that are most convenient for us and not so much for the very people we need to attract - customers. Some of the greatest innovations available today reside in making something - a product, service or entire industry - more convenient.

Convenient business

Take a look at all of the ways a prospect could find you and contact you. Are your contact details on every page of your web site? Do you have outposts in places like Facebook? Are your local search engine profiles enhanced with useful information? Do you offer multiple forms of contact - email, web form, click to call, IM? Can prospects get additional information without having to pick up the phone?..."

Learn about convenient: services, delivery, message and reach the active link by clicking on the author's name.

Source: Duct Tape Marketing, 26 July 2010. © 2003-2010 Small Business Marketing Blog from Duct Tape Marketing, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on July 27, 2010 (boomark / email).