Legal Research

"What Should You Blog About?"

This post was written by Lee Rosen: "You'd like to create a blog and post to it regularly. Maybe you already have a blog and you're not posting to it very often. Lots of lawyers get stuck for ideas about content.

Here's the deal: you've got to think about your audience. Most of you are blogging for prospective clients, so think about what prospective clients want to know.

What they most want to know is how you address a problem like their problem. They want to hear stories about recent situations that sound exactly like their situation. They want to know how you solved the problem, what the solution looked like, what it felt like, how long it took to achieve, and what it cost. They want to know how it felt to have the problem, what it felt like as it was being solved, and how it felt after it was resolved..."

Continue reading this interesting post by clicking on the author's name.

Source:  Divorce Discourse, 26 July 2010. Copyright 2010, Lee Rosen, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on July 26, 2010 (boomark / email).