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: TechnoLawyer Blog

SmallLaw: The Biggest Impediment to Successful Law Firm Marketing

By Lee Rosen

Originally published on July 19, 2010 in our free SmallLaw newsletter. Fear is incredibly powerful. It makes us do things we wouldn't otherwise do. More importantly, it stops us from doing things we'd like to do. Fear stinks. It's fear that slows us down when it comes to marketing. I've seen it stop otherwise amazing lawyers in their tracks. Let's explore a recent example. A lawyer — let's call her Ellen — recently phoned me seeking advice about building referrals from other attorneys, professionals, clergy, and physicians. Ellen has generated business from her former clients, Web site, and involvement in a local professional women's group. She wants to grow her practice, but she doesn't have the resources or the desire to spend big money on advertising...continue to full post

Full post as published by TechnoLawyer Blog on July 26, 2010 (boomark / email).

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