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Legal Research

: Stephen's Lighthouse

State of the Internet

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TechCrunch has a great summary of the charts from the new comScore report on the State of the Internet.

The Web in Charts?Google vs. Microsoft-Yahoo vs. China
By Erick Schonfeld on Yahoo

"comScore that paints a picture of global competition on the Web."

Charts include:

Most Internet Users by Country
Dominant Local Players in their Home Markets.
Worldwide Online Category Growth vs. Penetration
Worldwide Growth of Top Social Networking Sites
Search Share: Top 10 Search Sites
Google Share in Selected Markets
% of Paid Ads and Clicks (by Search site)
Publisher Share of Total Display Ads
Total Worldwide Webmail Services

The position of China in this space is intriguing. The Olympics wll bring greater share this summer. And there are sleepoing giants in India and other Asian and South Asian countries. Also, take a look at that webmail number and imagine the opportunity in the 'cloud' and wemail ads. It's far bigger than search and the combination of Yahoo! and MS would be interesting. I wonder if ad blockers will be developed for webmail or will they be integrated in a different way?

I wonder where all libraries combined, worldwide, would fit in this ranking. We don't measure our value to advertisers but I'll bet our combined clicks and presence measures better than we might suspect.

Stephen

Full post as published by Stephen's Lighthouse on March 18, 2008 (boomark / email).

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