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Legal Marketing & PR

: Real Lawyers : Have Blogs

Why blogs ought not drive traffic to your law firm's website

By Kevin

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A talented marketing professional with a Midwest law firm dropped me an email this last week wanting to set up a time to talk about, among other things, increasing traffic from the firm's blogs to the firm's website. Other than blatantly linking back to the firm's website (with anchor text describing what a practice group or lawyer does), she also wants to discuss other ways to increase the search performance of the firm's website through the use of their blogs. We'll talk this week. I hope she's not disappointed when I ask why the firm would ever want to drive traffic from a lawyer's blog to the firm's website. Or why the search performance of the firm's website would be a motivator for blogs. I can think of 99 other ways to measure the success of a blog other than generating traffic to a website or a blog's generating higher page rankings on Google...continue to full post

Full post as published by Real Lawyers : Have Blogs on July 25, 2010 (boomark / email).

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