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WYHA? TTAB Affirms 2(e)(1) Refusal of "TEQUINI" As Merely Descriptive of Tequila Martini

Examining Attorney Mayur Vaghani refused registration of the mark TEQUINI for "alcoholic beverages, namely tequila and prepared alcoholic cocktails containing tequila," finding it to be merely descriptive under Section 2(e)(1). The record included recipes for a "tequini" from more than a dozen websites. Would you have appealed? In re Tequila Cuervo La Rojena, S.A. de C.V., Serial No. 77455224 (June 21, 2010, mailed July 7, 2010) [not precedential].Applicant submitted excerpts from two dictionaries that did not include an entry for "tequini," contending that TEQUINI "is not a recognized word in the English language" and that the smushing together of TEQUILA and MARTINI "is incongruous and would require consumers to think about what meaning is conveyed by TEQUINI...continue to full post

Full post as published by The TTABlog on July 23, 2010 (boomark / email).