Practice Management

Merchandizing

I just received a complementary copy of a new book(let) by David Cottrell called "Leadership Energy (E=m x c squared)."

It's a 100-page large-type (very clever) packaging of some key management lessons, using Einstein's famous equation. In this case, the energy is the organization's output, the m is the mass of the people and the c is the leader's impact on energy.

What caught my attention was this sentence: "To help you facilitate teaching these concepts to your team, a Powerpoint slide presentation is available at www.CornerstoneLeadership.com

What you discover when you click is that the slide presentation sells for $99.95, compared to $14.95 for the booklet. And I bet it generates training and consulting opportunities.

Very clever! Are any of you merchandizing yourself (or your business) this way? What's been your experience?

I wonder what would have happened if, starting 25 years ago, I had been charging for slide presentation versions of my material?

Full post as published by Passion, People and Principles on March 16, 2008 (boomark / email).