Legal Research

"What NOT to Do in an Email Marketing Campaign"

This post was written by Allison Shields: "Like most business people today, I receive literally hundreds of emails daily. In addition to business related emails from clients, colleagues and strategic alliances, I receive numerous email newsletters and email marketing pieces.

Some of these email marketing campaigns were campaigns I actually signed up for - either I registered to receive a newsletter or I consented to receiving offers, discounts and coupons via email. But many of these campaigns I did not sign up for. I may have attended an event or given someone my business card containing my email address, following which I was promptly placed on an email list.

Email marketing can be extremely effective, and drip campaigns can be a no or low cost way to keep clients and business associates informed, but you need to be mindful of the impact your email marketing has on your clients, prospects and strategic alliances. If you become a nuisance, your plan will have backfired, and may have very negative consequences..."

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Source: Legal Ease Blog, 9 July 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on July 12, 2010 (boomark / email).