Legal Writing

Are You Being Followed?

“I used to be paranoid.
Now I’m sure they’re following me.”

______
When it comes to marketing, a following is something to achieve, not avoid. And when it comes to followers, the more the merrier.

How many followers do you have? How can you tell?

If you’re on LinkedIn (and — if you provide legal services — you should be), it’s the number of Connections you have.

If you’re on Twitter (a curious form of communication that some find effective), it’s (literally) the number of followers you have.

If you have a blog or a web site, it’s not followers (usually) so much as visitors.

How can you tell how many visitors your blog or your law firm’s web site get each day?

That depends. Whoever maintains your blog or your web site can look at the access logs to find the number of visitors, as well as what they looked at and how long they visited. (You can even use the logs to see who visited your site.)

There are also a number of services that anyone (including competitors) can use to get an idea of how many visitors you get.

One is Site Analytics from Compete, Inc.

It reports the number of visitors to most all sites but for those that get very, very little traffic.

It also lets you compare traffic at a number of sites (e.g., yours and several others).

And it lets you do something more important than finding how many visitors your site is getting. It lets you see if your site got more visitors last month than last June. That is, it lets you see if you’re more popular now than then.

That’s good to know.

Full post as published by Set in Style on July 01, 2010 (boomark / email).