Legal Research

"How to Create a Drip Email Campaign"

This post was written by Karin Conroy: "There are plenty of articles out there about why email marketing is good for your business but this article offers the complimentary "how to" instead. A drip email campaign is one where you develop a single concept, message, or goal and continue to pepper your network with brief messages to persuade or influence. The idea behind a drip campaign is that it takes between 3 and 30 impressions of a brand to make it sink in.

When creating a drip email campaign its important to have a consistent brand with varying messages to help develop the reputation of your company. You will set up the campaign ahead of time to be automated with a number of "drips," where each drip in the campaign is a single message..."

Continue reading this interesting post and reach the active links by clicking on the author's name.

Source: Lawyerist.com, 1 July 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

Full post as published by Stark County Law Library Blawg on July 01, 2010 (boomark / email).