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: Stark County Law Library Blawg

"How Can Law Firms Help Their Lawyers With Marketing?"

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In the news: "Profitable firms have realized that many traditional marketing activities are not yielding the same results as they once did, notes consultant Kimberly Alford Rice. Random acts of marketing are not strategically focused, are often ineffective and can be a tremendous drain on a firm's limited resources. Rice discusses what law firms should focus on to maximize their significant marketing investments, including how they can advance their goals by educating lawyers on the basics of practical business development."

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Full post as published by Stark County Law Library Blawg on June 25, 2010 (boomark / email).

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