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Corporate & Securities Law

: AntitrustProf Blog

Competitive Effects of Mass Customization

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Posted by D. Daniel Sokol Oksana Loginova (Department of Economics, University of Missouri-Columbia) describes Competitive Effects of Mass Customization. ABSTRACT: Earlier theoretical literature on mass customization maintains that customization reduces product differentiation and intensifies price competition. In contrast, operations management...

Full post as published by AntitrustProf Blog on June 23, 2010 (boomark / email).

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