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Corporate & Securities Law

: Bizz Bang Buzz Blawg

Startup Marketing

By Anthony Cerminaro

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"Donna Novitsky talks about developing a marketing strategy for a start-up. She addresses key issues about segmenting customer priorities and their pain-points; and building a competitive strategy. Novitsky notes that customers are the biggest marketers for an organization. She also illustrates from her personal experience about partnering with other players to generate mutual benefits."


From Stanford's Educators Corner

Full post as published by Bizz Bang Buzz Blawg on December 19, 2007 (boomark / email).

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