Legal Research

"Marketing Unbundled Legal Services in a DIY Economy"

This post was written by Steph Kimbro: "Consumers are going online in large numbers to purchase unbundled legal services, mostly DIY legal forms. They are turning to companies that provide legal form generation online without the benefit of attorney guidance, or they are purchasing kits at local office supply stores. Some are even attempting to search for free forms online and then modify them to meet their legal needs. In most cases, convenience and affordability are the motivating factors driving consumers to choose these less safe options.

These are legal services that consumers might otherwise be purchasing from a licensed attorney. There are ways for law firms to meet this consumer need and reclaim these clients by offering unbundled legal services. The offering could be the primary focus of the law firm or an addition to its full-service representation.

How do you market a law firm as a provider of unbundled legal services? As with all attorney marketing, the practical considerations must fall in line with the ethical requirements of our profession. To market unbundled legal services, a firm might consider the following..."

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Source: Lawyerist.com, 16 June 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

Full post as published by Stark County Law Library Blawg on June 16, 2010 (boomark / email).