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There's no overnight business development success in blogging

By Kevin

Attorney Scott Greenfield aptly addresses the myth of immediate legal marketing success from blogging in a post this morning. Greenfield's right that many lawyers wrongly expect immediate business development success from blogging and that companies selling blogs and legal marketing solutions to such lawyers are wrongfully promising such success. Greenfield, after presenting yesterday at a Florida Association of Criminal Defense Lawyers conference with Attorney Mark Bennett, voices his frustration of what he saw from his lawyer audience. There was a bottom line here, and one that disturbed me. If there was one question that permeated all others, it was clear and simple: How do I make this work to get business now? There was a voice in their head that told them that the whole point of the internet was to make money...continue to full post

Full post as published by Real Lawyers : Have Blogs on June 13, 2010 (boomark / email).