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Fame of Coach's "Signature C" Design Mark Leads TTAB to Sustain 2(d) Opposition

Applicant Master Leather Corp. failed to pull a rabbit out of its hat while attempting to register the logo mark shown on the right, for "evening handbags, handbags, leather handbags" [Why not just "handbags"? - ed.]. Opposer Coach proved the fame of its "C Signature" mark, shown below, for handbags, and from there it was all downhill, since fame plays a "dominant role" in the Section 2(d) likelihood of confusion analysis. Coach Services, Inc. v. Master Leather Corp., Opposition No. 91185554 (May 21, 2010) [not precedential].Coach first used its "Signature C" mark in 2001, and has generated more than $1 billion in sales over the last five years. It extensively advertises its goods under the mark in various well-known periodicals, and the goods have received "widespread" unsolicited media coverage...continue to full post

Full post as published by The TTABlog on June 03, 2010 (boomark / email).