Legal Commentary

Its All in the Marketing:

By Todd Zywicki

Philip Morris goes green (via The Onion):

Executives at Philip Morris USA this week unveiled Marlboro Earth, a new eco-friendly cigarette that gradually eliminates the causes of global warming and environmental destruction at their source....

?I leave work three to five times a day to stand outside and help the environment,? said longtime smoker Sam Davies, an office worker in Raleigh, NC. ?And the best thing about them is they make saving the planet incredibly addictive. After only a few hours, I get the uncontrollable urge to go out and help the environment some more.?

Philip Morris executives stressed that the new cigarettes, which contain the same great taste smokers have come to expect from Marlboro, but with nearly three times the tar and carbon monoxide, could make a huge difference in as little as 40 to 50 years, cutting down on urban sprawl, overpopulation, and eventually helping to enrich the soil with powerful fertilizers.

Full post as published by The Volokh Conspiracy on June 01, 2010 (boomark / email).