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: Connie Crosby

Martha Murphy on Media Mining the Internet

By Info Diva

I first met Martha Murphy of the Fire Sciences Library at the Office of the Fire Marshal in one of my classes at the Professional Learning Centre (now the iSchool Institute) at the University of Toronto a few years ago.

Martha has been a leader in thinking creatively on how to use social media tools in both research and the dissemination of information to her stakeholders.  This recent presentation gives a good overview of some of the tools she is using. In it she discusses the use of these tools for:

• mining information
• building your personal image and reputation management
• providing customer service
• crisis communication
• brand awareness

I suggest you also view the other presentations by Martha Murphy for additional ideas.

Full post as published by Connie Crosby on May 27, 2010 (boomark / email).