Home -> Law Blog Directory -> Legal Marketing & PR Blogs -> Real Lawyers : Have Blogs

Legal Marketing & PR

: Real Lawyers : Have Blogs

Why are public relations professionals handling social media?

By Kevin

Maybe it's just me, but it seems totally illogical to have public relations professionals advising you on the use of social media for business development. Seems crazier yet that you would have a public relations professional executing your social media plan. Using social media for business development is all about networking through the Internet. The same sort of networking lawyers have done for business development for the last 100 years or so. We're just using a different medium, the Internet. Business development by a lawyer or a law firm, done via the Internet, is all about relationships. Relationships nurtured through engaging and networking with your target audience. An audience that's defined by the type of legal work you are looking to do and who you are looking to do it for...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 24, 2010 (boomark / email).