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Twitter Lessons 'For and From the AmLaw 100'

By Bruce Carton

I have read many posts about "Twitter for Lawyers" over the past 12 months or so, but a new one from myCorporateResource is the best and most informative I've seen. Entitled "Twittering Classes: Lessons For and From the AmLaw 100," the article takes a detailed look at the state of Twitter-usage among big firms (see The American Lawyer's Am Law 100 2010 list) and offers sophisticated advice on what firms should and should not be doing. (via Above the Law). First, the article offers some current data on Twitter usage among big law firms. It states that currently, just 29 of the Am Law 100 actively use Twitter. Of those 29, three are in the top 10, 13 are in the top 50, and 16 are in the next 50. Not one of the 18 traditional "white shoe" law firms use Twitter. In addition, of the 29 Am Law 100 firms on Twitter, Only nine do soon a timely basis ("cardinal sin number 1"). Only two have more than one Twitter feed ("cardinal sin number 2," as Twitter "can provide a law firm with a highly tailored, self-selected audience"). Only 12 have "branded" their Twitter page, leaving it in the...

Full post as published by Legal Blog Watch on May 21, 2010 (boomark / email).