Legal Writing

Type Image & Motion

Let’s look at four web sites that use Flash to cycle through comps.

And let’s do this: let’s look at each home page for one minute. (Set your computer’s clock to display seconds so you can easily meaure one minute.)
When we’ve looked at all four, we’ll compare notes.

Mouse over a comp, then click and count (60 seconds):

Now . . . your impressions? Which sites were hard to read and which sites were easy to read? Why?

Did you notice how the communications company used much less type than the law firms? Why?

Which site is most effective at promoting its publisher? Why?

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Note: If you enjoyed this post, you should review a recent series I did on type and image.

Full post as published by Set in Style on May 03, 2010 (boomark / email).