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: David Jacobson's External InsightsWhen your product becomes a commodity: how to respond
You need to be different to make your product stand out in the marketplace and maintain profit margins.
But if you can't differentiate, how do you survive if you find yourself in a commoditizing industry characterized by me-too products, overcapacity, and frequent price cuts? How can you make money?
Read this HBS Working Knowledge article
Full post as published by David Jacobson's External Insights on December 30, 2007 (boomark / email).
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