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: 43(B)log

Perils of geographic misdescription

By Rebecca Tushnet

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So, does the boycott of Arizona Iced Tea prove that, in fact, the mark is geographically deceptive, insofar as it is now evident that it affects purchasing decisions?

HT to GK.

Full post as published by 43(B)log on April 29, 2010 (boomark / email).

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