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Media & Entertainment Law

: Sports Biz

Cubs , White Sox Sell Naming Rights to Crosstown Classic

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Now this is something I didn't expect to see and I suppose it's another example of the changed focus of the Cubs new owners.  The Cubs and the White Sox have gotten together and found a unique way to sell naming rights to the annual Crosstown Classic played as part of interleague play each summer.  The teams play two three game series, one in each stadium.

The winner of the series will get a new BP Crosstown Cup, which will be an actual trophy.  The price BP is paying for its three year contract to name the trophy has not been disclosed but it has been reported that each club would earn in excess of $1 million in the deal, money which both clubs need to shore up their rosters.

Full post as published by Sports Biz on April 28, 2010 (boomark / email).

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