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Intellectual Property Law

: Susan Crawford Blog

YouTube and sports

By Susan Crawford

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YouTube made a deal to stream cricket and ended up as the top sports channel worldwide with about 50 million people from around the world watching.  (h/t Wilhelm)

Newteevee.com says that YouTube opened up the last few matches for live viewing in the US.

YouTube is taking on Netflix and iTunes, too - by renting videos for about .99-$3.99 for 48 hours’ watching.  You can pay via Google Checkout.

Worth watching.  Which model will YouTube follow?  A la carte online channels and a tussle to maintain net neutrality (so carriers don’t discriminate in favor of their own content), or bundling and deals with traditional distributors?  If sports are the shared US/global experience, and YouTube is a key distributor of sports, the direction YouTube takes will be significant for other, less-well-capitalized online distribution and creation platforms.

Full post as published by Susan Crawford Blog on April 27, 2010 (boomark / email).

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